Even as the number of universities taking advantage of popular social media platforms as recruitment tools continues to increase, finding value in this strategy requires creating good content to be consumed. In most instances the users within the age range that these universities are targeting are fond of genuine content, stuff that they can’t easily see through. For this reason, a great deal of these universities will look to user-generated content from students to share. Whether it’s from currently enrolled students or recent graduates, content such as this has a more authentic appeal to young minds and gives applicants a real look into life on campus. In general, these endorsements are more effective at influencing today’s students than traditional university marketing efforts, such as a presentation from the admissions office. User generated content isn’t the only strategy being used by these universities and their recruiters. For more information on how these social media strategies are developed and operated, please see the resource attached to this post.
The Digital Landscape Of College Search provided by Encoura, a company specializing in graduate program digital marketing
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